If you have a brand and you really want to make it grow, one of the most interesting triggers is #SocialMedia. There you can generate your own content, use some support from the “influencers” and even promote content launching specific communication campaigns that often bring some expectation for your...
When a relationship comes to an end, many people usually remember only the good times; the nice trips, the unforgettable experiences, the positive memories that their partners contributed with. This is what I call “Rose-tinted glasses effect”, that are the ones that remain in your mind. As life goes...
The word “intrapreneurship” is heard more and more often from different fields, and from Bros Group I’d like to share my vision and help to understand what is behind this word so fashionable in the business world. To begin, I will start with a definition of the term: “It’s...
I was teaching a “Personal Branding” conference and someone from the audience asked the following: “Antonio, when do we know if it’s time to change jobs?” At first, I thought I couldn’t provide them with much guidance since there isn’t really a general rule valid for everyone. Each person...
One can get the impression that there is enough money in the world to invest nowadays. The “Private Equity” firms are ready to invest in projects that guarantee good profitability. And lately, these firms have been balancing that objective with sustainable and long-term projects as well. They have been...
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